Brand-Building Multi-Channel Vision
Created strategic partnership with Mercedes Benz Fashion Week — A first in the sports category ensuring top notch visibility for ESPN on fashion’s biggest stage while generating incremental revenue across ESPN platforms.
Led the Marketing Team responsible for all ESPN fashion collateral material including Fashion Look Book and ESPN Style logo used by all of ESPN Sales and Marketing. Effectively bringing to life my vision of sports and fashion convergence.
Led the first-ever non sports franchise platform Body as team leader. Body is a multimedia powerhouse and a huge revenue generator for ESPN across platforms.
Generated Millions in new business — Created best in class multi platform strategic partnerships with major fashion, lifestyle & accessory brands.
Sales Collateral Case Study
Objective:
- Create sales collateral and marketing material to increase brand awareness
- Drive revenue and reposition brand for growth
- Create excitement and buzz around brand re-launch
- Create sales material to drive uniform message across brand platforms and teams
- Create sales materials to elevate image of brand and provide visual story board
Strategy:
- Work with best-in-class designers and content creators to create modern cutting edge presentations & visuals
- Collaborate with research to identify content in order to maximize engagement with target market
- Convene focus groups to gain learning on engaging creative with strong recall among target audience
- Lead effort to create sales and marketing collateral to best reimagine and reposition brand for sales by bringing brand to life through research and impactful targeted visuals
Breitling Case Study
Objective:
- Drive In-Store Traffic
- Increase brand awareness and sales
- Align Breitling with sports
Strategy:
- Create in-boutique event
- Partnered to bring athletes and brand ambassadors to Breitling’s Boutique
- Ensured athletes embodied Breitling’s sporting spirit and would generate incredible buzz
- Targeted high impact placement across ESPN Media (ESPN.com, SportsCenter), combination of edit, custom content and brand messaging through Twitter support @ESPN
Result:
"Junny Ann worked above and beyond the limits of a normal client relationship in securing the best possible partnership for both our brands. While at ESPN, we worked on several different campaigns, from TV to print to a successful boutique opening in New York. In all scenarios the collaboration was maximized due to Junny Ann's efforts."
— Lisa Roman, Marketing Director, Breitling
Drake performs at ESPN NEXT sponsored by pvh
PVH Case Study
Objective:
- Use the passion of sports to position Van Heusen as a fashion authority
- Build visibility for PVH’s newbrand campaign ‘Take Men from Schlub to Swagger’
- Build Awareness for Van Heusen Institute of Style
- Create social buzz for brand campaign
Strategy:
From Schlub to swagger winner sponsored by pvh
- Promote and drive views of Van Heusen Institute of Style with media support across ESPN Media-ESPN, Sports Center, ESPN The Magazine, ESPN The Party-Super Bowl Event
- Provide access to ESPN’s Fashion Editor
- Consumer Promotion: Sweepstakes to win a Super Bowl trip
- Create social strategy for pre- and post-campaign
- Launch Van Heusen on sports biggest stage as exclusive men’s fashion sponsor, ESPN’s Super Bowl event
- Ensure post-campaign success: Post Super Bowl Event Wrap Up in ESPN The Magazine & ESPN.com Photo Gallery
Mercedes Benz Fashion Week and ESPN Partnership
Objective:
- Raise ESPN’s visibility on fashion’s biggest stage
- Showcase the convergence of sports and fashion
Strategy:
- Create partnership with IMG for Mercedes-Benz Fashion Week, Spring 2014 Collection, September 2013
- Concept: Revenge of the Jocks style makeover (Athletes make over ESPN personalities, styling them in the latest fashion trends)
- Create and build out set and host a cocktail reception at the Box at Lincoln Center
- Showcased three athletes and three personalities in a video presentation followed by a panel discussion
- Use A-list talent to drive impact: Dwayne Wade styled Stephen A. Smith using his fashion stylist
- Amar’e Stoudemire styled Michael Smith using Calvin Klein Collection
- Henrik Lundqvist styled Barry Melrose using Barneys
Saks Fifth Avenue and ESPN Fashion's Night Out Partnership
Objective:
- Drive sales for SFA to an untapped affluent fashionable audience during Fashion's Night Out
- Create excitement and energy around Men’s selling floors at SFA
Strategy:
- Align SFA with relevant A-list athletes at SFA during Fashion's Night Out
- Provide media support from ESPN properties for Saks Fifth Avenue pre- and post-event
- Utilize social media to drive traffic in-store
- Utilize consumer contest to drive traffic and generate buzz
- Maximize outreach to press, elite crowd and fashion audience
- Create in-store events to maximize traffic and engagement
Result:
"I worked with Junny Ann during her time at ESPN on a collaboration for Fashion's Night Out. Junny Ann and her team were excellent partners and went above and beyond to ensure the event and athletes secured platformed Saks uniquely and brought high customer engagement. I happily look forward to working with Junny Ann again."
— Sophia Brown, Senior Director, Vendor Marketing at Saks Fifth Avenue
ESPN Style and Look Book
Objective:
- Create go-to-market strategy for fashion and lifestyle across mediums
- Raise awareness for ESPN’s affluent audience among top-tiered fashion advertisers
- Create new profitable revenue opportunities with lifestyle and fashion brands
Strategy:
- Create cutting-edge fashion-forward look book and other sales collateral to showcase ESPN’s affluent audience
- Use highly styled photo shoots and images to tell the story of ESPN’s fashion-forward affluent audience
- Create visually attractive presentations, and story templates to be used across all of ESPN sales teams, domestically and internationally
- Bring to life the integration of sports and fashion through curated content
- Create style logo to differentiate ESPNStyle from other ESPN offerings and build brand awareness
BODY Case Study
Objective:
- Build awareness and generate buzz for ESPN’s first non-sports platform Body
- Drive successful year one revenue and establish Body as a solid revenue generator
Strategy:
- Lead and direct marketing & sales strategy across platform
- Provide sales, content and other marketing support for sales teams across platforms in client pitches
- Identify new target accounts across platforms
Results:
- Body realized unprecedented success generating double digit revenue
- Significant sponsor participation for first Body event in L.A.
- Body is now a Multi Media powerhouse generating unprecedented media buzz
- Over 1.5 billion multi media impressions
Tommy Hilfiger featuring Justine Skye Case Study
Objective:
- Synergistically connect and align brands with pop culture & social media influencers
- Show established and emerging brands how they can significantly increase reach by connecting with a new class of influencers
- Create authentic connection between influencers and like-minded brands
Results:
- Tommy Hilfiger partnered with Justine Skye, an emerging artist and social media influencer
- Artist appearance at Tommy Hilfiger’s 30th anniversary celebration and store opening in Sao Paulo, Brazil
- Generated unprecedented social media buzz, successful Instagram campaign- @justineskye/instagram
- Raised the conversation and triggered interest for Tommy Hilfiger with a new social following
- Created significant media attention for Tommy Hilfiger’s Sao Paulo store opening
- Paved the way for a new partnership
